about
Shining a light on running apparel innovators and high-performance sportswear. Iconic mass participation running events to global spectator sporting events. Team GB athletes to household sporting names.
Performance nutrition to high-street health and wellness brands.
A work ethic fuelled by a personal love for sport and fitness. As a former medal-winning GBR trampolinist on the World and European stage, marathon runner, and pacer, I know first-hand the power of passion, dedication and resilience to succeed.
A former fitness coach for global giants, F45, Red Bull and Amazon, plus fitness model, I have worked with leading running magazines, Runner’s World and Women’s Running, to create and shoot workout pages, proudly featuring on two front covers of Women’s Fitness.
Today, this same energy is channelled into my PR consultancy, flying the flag for clients and partner brands. 20 years dedicated to establishing both media and industry relationships, I’ve become a go-to PR for journalists, a trusted public relations consultant and media relations professional
for sports PR & marketing agencies.
I am proud to craft campaigns that bring brands to life, spotting trends, curating creative collaborations and leveraging AI tools to maximise visibility and engagement.
