FAQs

As an established PR consultant, Nicki’s support will amplify a health and fitness product launch through strategic communications, targeted media outreach and press coverage. From national lifestyle titles to industry-specific outlets, PR helps to build awareness, credibility and momentum for your brand. From health and wellness must haves to the latest nutrition launches. Activewear to game-changing fitness tech, Nicki is the perfect extension to your team. An example of our work: Nicki was appointed to launch VAHA, the UK’s first interactive, home fitness mirror. A standout moment of Nicki’s PR campaign was securing a 3-min standalone segment on ITV’s This Morning, live to 2.5 million+ viewers. Plus, an enviable line up of 5-star top tier journalist reviews across Telegraph, FTH2SI and Daily Mail to shopping articles on GQ, T3, Glamour & Marie Claire.

For the past decade, Nicki has been trusted by global running brands. Accessories to apparel, tech to recovery. parkrun UK and marathon major, London Marathon to obstacle course and trail races. As a keen runner, pacer and 3-time marathoner, Nicki is perfectly placed to raise your profile in the running world. Over 7 years, Nicki established Runderwear as the ‘go to’ running & sports performance underwear. From Runner’s World to Women’s Health, Metro to Evening Standard, Nicki produced consistent, top tier media results. Runderwear Founder & CEO: “Nicki is a highly professional PR freelancer. She is dependable and an excellent communicator. She has been a valuable asset in our business development. Nicki knows and enjoys her craft which comes across in the results she consistently delivers.”

PR support can significantly boost awareness and ticket sales for sports events by generating press coverage, securing features in relevant publications and creating strong event narratives. Strategic media relations before, during and after the event help build excitement and drive attendance. An example: The Hundred - appointed as lead publicist for the past three years by the ECB’s assigned sports marketing agency, Nicki was tasked with building the profile of women’s cricket in non-sporting media and driving ticket sales for the historic tournament-with hero events staged at The Oval and Lord’s. The campaign generated widespread coverage across national outlets and consumer titles including First News, Daily Mirror, S Magazine, Notebook, GQ, and London-focused media such as City AM, Time Out, Evening Standard, event listings, culture sections, and player profiles.

Nicki has enjoyed working with some of the country’s top athletes and fitness experts, from Personal Trainers to Run Coaches, Pilates Instructors to Nutritionists. Nicki’s work builds standout personal brands-securing media coverage, partnerships and visibility that position you as a leading voice in your industry. “I cannot recommend Nicki enough. Her contacts within running, health & fitness and lifestyle press are first rate and mean she can turn around quality coverage quickly. She is also proactive about reporting back results and front-footing any questions. Nicki doesn't just get mentions, she gets meaningful press. She's a breeze to work with!”

Nicki is proud to work as a freelance lead publicist for some of the top sports PR and marketing agencies. As a true ‘go-getter’ and committed to achieving top notch results, Nicki is a dependable consultant integrating seamlessly with existing agency teams. Support can be project-based or ongoing.

A PR consultant helps your brand stand out by shaping its story, securing media coverage and building trust with target audiences. Through strategic campaigns, communications and press releases, they position your business as an authority in health and wellness - connecting you with the right influencers, events and partnerships to drive awareness, credibility and long-term growth. “Nicki is professional, creative, great with words, knows her media and her journalists and achieves more coverage than anticipated. But what makes Nicki really stand out is her passion for what she does, her thirst for knowing her ‘stuff’ about the product/brand she is promoting, her commitment to getting it right and the pride she takes in achieving results for her clients.”

Media relations support, be it product placement, reviews, shopping moments and gift guides, trend led seasonal activity to profiles and interviews. Communications strategy consulting to digital PR services. Launch campaigns to content creation and collaborations to brand strategy and crisis management. Success is measured through media placements, website traffic, social engagement, lead generation and overall brand growth. PR consultants track results to refine strategies and maximise ROI. Costs vary depending on services required, campaign size and duration – we’re proud to deliver bespoke public relations retainer and project packages suitable for start ups through to global brands. Visit the contact page and get in touch, we’d love to talk!

Media coverage builds credibility, visibility and trust - essential for health and fitness brands competing in a crowded market. It showcases your products, expertise, highlights success stories and reaches new audiences through trusted outlets. Consistent coverage not only drives awareness but also strengthens brand authority and attracts customers, partners, and investors. “Nicki’s grasp of what is important to a client is first class and she works hard to ensure that the opportunities she secures match the strategic communications objectives of the client.”

Absolutely. Even small businesses benefit from professional PR support. As an extension of your team, Nicki brings a warm, personable approach, deep industry knowledge and unwavering commitment to clients. “As a start-up what mattered most were results, flexibility, a high work ethic and creativity. Nicki brought all of these attributes and more. Her platform, and the network of contacts that she introduced our brand to, are first class.” Just one of the glowing testimonials from Nicki’s start-up clients

For a ‘look book’ of past & present client campaigns, please visit: For client and media testimonials: Hit contact and let's talk: “Nicki is the perfect PR to work with as she is highly efficient, prompt and more than helpful on matters that aren’t in her direct remit. She has fantastic contacts in health, fitness and sport and is always willing to go the extra mile. “If I was a brand, I would want her as my PR!”